BWHSM Hotels

About BWH Hotels

BWH Hotels is a leading, global hospitality network comprised of three hotel companies, including WorldHotelsTM, Best Western® Hotels & Resorts and SureStay Hotels®. This creates a global network across every chain scale segment, in over 100 countries and territories worldwide.


Image of Larry Cuculic

Larry Cuculic

President and Chief Executive Officer

Larry Cuculic is President & CEO of BWH Hotels, which is comprised of Best Western® Hotels & Resorts, SureStay Hotels®, and WorldHotels™. He oversees the company’s global portfolio of 19 dynamic brands, which boasts approximately 4,500 hotels across all chain scale segments. He continues to drive the organization’s impressive financial success – with RevPAR reaching a historic high of $74.54 in 2022 – and achieving industry-leading guest loyalty and hotel satisfaction. 

Cuculic’s vision is to lead through collaboration with the company’s Board of Directors, hoteliers, executive leadership, and associates. He recognizes the greatest strength of this global powerhouse brand is its organizational structure, which is founded on empowering the voice of its members. Through this thoughtful, deliberate, collaborative approach, Cuculic is focused on driving the development and execution of BWH Hotels vision, mission, strategic initiatives, policies, and programs.

Cuculic is an active member of hospitality associations and currently sits on the American Hotel & Lodging Association’s (AHLA) Executive Committee. Under Cuculic’s leadership, BWH Hotels will continue to be actively involved in supporting and participating in global industry associations and events. He has made a commitment to build on the company’s strong relationships with partners such as AHLA, the U.S. Travel Association, the Asian American Hotel Owners Association, the Arizona Lodging & Tourism Association, and the Global Business Travel Association, among others.

Since 2009 Cuculic has served as Senior Vice President, General Counsel, and Corporate Secretary for the company. In this role Cuculic was responsible for all legal and governance matters, including serving as counsel for the Board of Directors. Cuculic was also responsible for leading the company’s Human Resources team and the brand’s Call Center.

Before joining BWH Hotels, Cuculic was Senior Vice President, General Counsel, and Corporate Secretary for Lafayette, Ind.-based Wabash National Corporation (NYSE: WNC). Previously, Cuculic served as Vice President Legal and Corporate Secretary for American Commercial Lines, Inc. in Jeffersonville, Ind., and was a partner in the law firm Gambs, Mucker & Bauman. Before retiring from the U.S. Army and being awarded the Legion of Merit, Cuculic served as a Judge Advocate General’s Corps officer in various legal positions, including appointment as a military judge. His military awards also include three Meritorious Service Medals, the Army Commendation Medal, the Army Achievement Medal, and the Parachutist Badge.

Cuculic received his B.S. from the U.S. Military Academy at West Point and his J.D. from Notre Dame Law School. He also earned an LL.M. degree from the U.S. Army Judge Advocate General's School in Charlottesville, Va., and graduated from the U.S. Army Command and General Staff College in Ft. Leavenworth, Kan. Cuculic is licensed to practice law in the Supreme Court of the United States of America and the Supreme Court of the State of Indiana.

BWH Hotel Group Mission and Vision Statement


BWH Hotels serves as the umbrella parent organization to WorldHotels, Best Western Hotels & Resorts and SureStay Hotels. This brand architecture brings a full-suite of options to travelers and developers, while also protecting the unique identity of each brand.

WorldHotels Property

WorldHotels is a curated global offering of the finest independent hotels and resorts. Geared to both business and leisure travelers, WorldHotels offers three hotel brands in the upscale, upper upscale and luxury segments.

The Vault

Grand Dushulake Suzhou

WorldHotels Logo

Harbour Grand

The Acme

The Kimberly Hotel NYC

Prestiege Oceanfront Hotel BC Canada

Seres Springs Resort Spa

Glo by Best Western

Best Western Hotels & Resorts (BWHR) is a leading hotel brand with a global network of hotels in nearly 100 countries and territories worldwide. BWHR offers 13 hotel brands to suit the needs of developers and guests in the midscale to upper upscale segments.

Best Western Logo

Sadie by Best Western

Best Western Premier

Best Western Plus

Best Western

Best Western Signature Collection

Vib by Best Western

Aiden by Best Western

SureStay Hotel

SureStay Hotels is a hotel franchise collection that gives value-oriented travelers an exceptional experience at an affordable price. Comprised of four distinctive brands, SureStay offers premium economy and midscale hotels worldwide.

SureStay Plus

SureStay Plus

SureStay Logo

SureStay Hotel